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Increase product appreciation with Augmented Reality

March 23rd, 2018

[FBP by Trudie Bosse]

By using Augmented Reality, I tried to increase product appreciation by consumers. For my client Waar, I designed a system wherein users learn about the production of chocolate. In a store, they can download an app, and with this app, they can see the production process projected on a cabinet which displays chocolate. The concept was very positively received by the Client and by participants of user tests. Although the app does have some points of improvement, it works on a fundamental level.

T. Bosse, Increase product appreciation with Augmented Reality, FBP Report, Department of Industrial Design, Eindhoven University of Technology, Eindhoven, 2018.
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